New gTLD Applications

New Generic Top Level Domain Names (gTLDs)

According to the Internet Corporation for Assigned Names and Numbers (ICANN), which coordinates the Internet’s addressing system for Top Level Domain Names (TLDs) .com, .net, .gov, .biz,.edu, .org., and .us there are presently over 1.6 billion Internet users.  In an effort to promote competition in the domain name marketplace, ICANN opened up an expansion of the generic Top Level Domain Names (gTLDs), which will make it possible for communities, industries, and brand owners to own a piece of the Internet space by applying to become Internet registries like .com, .net, and .biz.

Unlike a domain name, a registry actually operates the extension to the right of the dot, which offers domain names with that particular domain extension.  An example is or Domainname.lasvegas.

On January 12, 2012, the new gTLD application process began.  The Law Offices of Karen J. Bernstein, LLC served as project manager on a .brand new gTLD application and is knowledgeable of the multi-stage process that is involved with obtaining ICANN approval.  SEE KAREN ON THE PBS NIGHTLY NEWS HERE.   ICANN published the new gTLD applications that were applied for on June 13, 2012.  This is to enable the public to object to any confusingly similar or competing General Top Level Domain Name extension.  Some of the new gTLD applications may be subject to an objection period known as “string contention.”  For example, .Philadelphia from Pennsylvania might object to your new gTLD application for .Philadelphia from Mississippi.  That’s when you will need an experienced law firm knowledgeable in the new gTLD space to represent your interests in trying to settle the matter, enter arbitration on your behalf, or advise you on the registry auction process.  The Law Offices of Karen J. Bernstein, LLC is here to serve you.

If your new gTLD application is subject to a string contention, contact The Law Offices of Karen J. Bernstein, LLC today for a free introductory consultation.


The Law Offices of Karen J. Bernstein, LLC is a boutique law firm based in Manhattan. We offer a full range of legal services, sometimes at a flat rate, related to branding of products and businesses, including prosecution and litigation of domestic and international trademarks and service marks. We strive to give value and attention to our clients in a number of ways.

We counsel on selection, use, registration, protection, enforcement, licensing, and transfers of marks and trade names.